The New Sound Of Breakfast Imaging
BBC Radio 1 launches a new breakfast package for Nick Grimshaw. Produced by London based Contraband Media, the team behind CHR production service ‘Imaging Blueprint’.
The imaging package delivers a unique and authentic sound which integrates the station’s music policy with young VO talent resulting in a state of the art imaging identity.
Matt Fisher and Grimmy’s team wanted a complete overhaul of the current Top of Hour Openers & Show IDs. The new imaging had to be energetic, colourful and embrace Grimmy’s personality plus highlight his A-list celebrity guests.
Adam Burgess, Director – Contraband Media: “What an honour to be chosen to produce for BBC Radio 1 and to put our stamp on one the biggest and most important breakfast shows in the country! It’s certainly another fantastic milestone for myself and the team.”
Tom Cross, Director – Contraband Media: ‘’This project was perfect for us. It was a great challenge to sample the Radio 1 playlist with the personality and fun of Grimmy’s show. It’s a privilege to develop the sound of the Breakfast show with the BBC Radio 1 team!’’
Hear the imaging on air now across the UK or online via bbc.co.uk/radio1
– by Contraband Media Ltd on SoundCloud