NOVA Entertainment’s refresh of the Nova brand includes new sound from ReelWorld
Australia’s Nova Network has recently launched a refresh of the Nova brand which includes a new jingle package from ReelWorld.
The new sound is on air now across Australia and includes Top of Hour and Out of Break jingles as well as news and travel themes.
Paul Jackson, NOVA Entertainment Group Programme Director said, “To complement the new invigorated look and feel of Nova’s brand refresh we worked closely with the team at ReelWorld to deliver a jingle and utilities package with an impact and sharpness that reflects Nova’s playlist and passion for the freshest music. In a first for the network this package covers frequency specific jingle cuts tailored for all five markets nationally.”
Sydney’s Nova 96.9, Melbourne’s Nova 100, Brisbane’s Nova 106.9, Adelaide’s Nova 919 and Perth’s Nova 937 are all airing their own localised versions of the jingle themes.
Nova’s refreshed brand extends across all touch points from on-air programming, new mobile apps (including Apple Carplay) desktop, mobile sites and social platforms and across all signage, merchandise and street teams and is supported by an extensive marketing campaign including a new television commercial.
NOVA Entertainment’s new music-led TVC is designed to support Nova’s brand refresh and features a bespoke soundtrack composed by ReelWorld. The TVC is dedicated to reflecting Nova’s connection and passion for music, featuring some of the world’s biggest international and local artists.
ReelWorld, with head offices in Seattle and a base at MediaCityUK near Manchester, also provide jingles for stations like KIIS LA, Heart UK, Z100 New York and BBC Radio 1Xtra.
To hear a demo of the new jingle package click here and to check out more of ReelWorld’s work across the globe visit reelworld.com
– by ReelWorld Europe on SoundCloud