Astro Radio’s weekly listenership grows to 15.6 million
The latest GfK Radio Audience Measurement (RAM) survey reveals that Astro Radio remains the most popular radio network in Malaysia, with 15.6 million listeners every week accumulatively through its nine brands.
This makes up 77.8 percent of Malaysia's radio-listening audience.
Datuk Jake Abdullah, Chief Executive Officer of Astro Radio said: “It is more than just numbers, it tells me that we have heard our listeners, heard them right and delivered. We are delighted to share that ERA fm, hitz fm, MY FM and THR Raaga are once again the No.1 radio brands in their respective language, while THR Gegar retains its leading position in East Coast.”
He said that the company has gained over 13.4 million social media fans, and their posts reach over 6.7 million people daily.
Astro’s nine radio station websites are visited by 7.6 million Malaysians on a monthly basis, while its digital listenership recorded over 17 million streaming sessions.
According to him, Astro’s digital fan base and social media has proven to be a great platform to engage with its fans.
Such platforms enable them to build a community of fans centered on tastemakers, such as ERA fm’s Johan, Haniff and Ray, MY FM’s Jack Lim, Mei Yan and Jeff Chin, and The New hitz Morning Crew Jay, Arnold and RD who are household names.