AdsWizz has partnered with Publicis Groupe
Ad-tech specialist AdsWizz has entered into a global partnership with Publicis Groupe, a French multinational advertising and public relations firm. Under this deal, AdsWizz’ AudioMatic demand side platform and AdWave will enable programmatic buying of digital audio advertising inventory for all of Publicis’ agencies and buyers. AudioMatic has planning and reporting tools that account for audio-specific attributes such as ad length and category separation. Buyers from any Publicis Groupe agencies will be able to purchase audio from the AdWave global ad marketplace.
“We are proud to have been selected as an audio-centric DSP of choice by Publicis Groupe,” AdsWizz CEO Alexis van de Wyer said. “We look forward to enabling their programmatic teams to combine the power of the audio ad format with the targeting, accountability, and efficiencies afforded by our programmatic platform.”