Melbourne market radio station social media analysis
We continue our analysis of how stations are performing on social media during survey 1.
This report examines Melbourne.
- Nova 100
- Fox FM
- Smooth 91.5
- Triple M
3AW has the most engaged fans according to the FanPageKarma index, which looks at engagement as a factor of number of fans.
The second most engaging station was SEN, then Fox, Gold and Triple M, during the survery period to date.
Magic 1278 does not appear to have an active facebook page and was not included in this analysis.
You can play with the data in the active chart below to see the number of fans and total engagement.
Click on individual station names to see more detailed stats for each station. For instance, when we click on 3AW we see that the station posted an average of 20 posts per day, with the most interaction happening within Neil Mitchell’s program (about 160 interactions per day on average). Most of 3AW’s posts contain links, but posts with videos get the most likes overall.
The most engaging 3AW post concerned the Bourke Street attack and the least engaging was a promotional post for a Gala Charity Dinner (click to enlarge).
The bubble chart shows that Fox has the highest number of posts with the highest engagement and highest number of fans, just ahead of KIIS, which posted almost as many posts, but has fewer fans and less engagement. Nova 100 has the largest number of fans, but posts fewer items and has less engaged followers.
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See the Sydney analysis here. We will post Brisbane, Adelaide and Perth during the week.