NOVA Entertainment has launched the NOVA Entertainment Podcast Network to bring together its content from across Australia.
NEPN brings together audio content from premium publisher partners including The Australian, Sky News, The Daily Telegraph, Fox Sports Australia, News.com.au and CBC, in addition to its growing slate of original content,
The launch of NEPN follows the appointment of Rachel Corbett in September to the role of NOVA’s Head of Podcasts and Digital Content.
Corbett joined NOVA from Mamamia, where she oversaw the businesses’ most significant period of digital audio growth.
She is now responsible for the curation of NEPN, including original content production under the banner of NOVA Podcasts.
Collectively, NEPN is now home to over 350 podcasts, created by the country’s pre-eminent storytellers – voices of authority, influence and expertise across all key content verticals.
NOVA Entertainment CEO, Peter Charlton: “The definition of a quality podcast, in our assessment, is one that delivers an audience, yes, but more importantly, is also accessible and impactful for brands.
“We had a brilliant partnership with Acast, but we walked away knowing we wanted to bring greater precision to our content offering. Namely, to focus exclusively on the content that could support the depth of creativity and integration the market has come to expect from us.
“We have always put the customer at the heart of everything we do, and this is no different. NEPN is, by design, a network built for brands.”