DigiRadio, the radio project bringing information and educational content to its youth target audience living in Southern Africa, received an enthusiastic reception at a virtual meeting in Cape Town on June 16th, where it achieved official approval.
The presentation by Thembeka Khaka, CEO of T&A Associates, introduced the project for digital educational broadcasting; she described how research showed that, in many communities in the region, access to smart phones and computers is limited, and the solution for disseminating information is through terrestrial digital radio with bluetooth, which can be converged to connect to a wifi hot spot, via satellite or broadband.
In this way the signal reach is much greater, achieving greater penetration in rural communities.
Currently radio has a 60% penetration rate and is the most trusted medium in most communities.
Commenting on the meeting, Thembeka Khaka said, “I am thrilled with the reception of our project, DigiRadio will offer programming over terrestrial radio, there are no data costs for text, data, audio or video; this opens the door to provide important information to meet the needs of young people across Southern Africa, especially in the marginalised communities.”
Senior representatives from the South African and international broadcasting sector attended the presentation; the keynote speech was given by Ndileka Mandela, of the Tembekile Mandela Trust, who is the first granddaughter of Nelson Mandela.