The Australian Radio Network, home of Kyle & Jackie O, Christian O’Connell and iHeartRadio, is rebranding to ARN.
The company says, following a holistic review of the audio landscape, brand proposition and culture at ARN, a confident brand evolution has been launched to market, with quality connections and audio at the heart of everything it does.
“Audio in Australia is booming and, as the first to deliver the most complete Audiosphere, we pride ourselves on being market-leaders, defining the industry through connections that count.
“ARN’s Defining Audio proposition remains firmly focused on shaping the future of listening to be richer, smarter, and more powerful than ever while continuing to create the moments that move their listeners, clients, partners, and team. The proposition has evolved and amplified through deeper quality connections and dynamic innovations to fuel stronger conversations that hit the right audience, with the right message, every time. This will be brought to life through the trade-facing Connections That Count campaign.”
ARN’s chief strategy & connections officer Lauren Joyce said: “The ARN Audiosphere has become a beacon for simple audio solutions in an increasingly complex category.
“As our business continues to innovate to reinforce the Defining Audio proposition, it makes sense to highlight the fuel behind that proposition through our campaign; Connections that Count. Quality connection is what moves people and it’s why listeners and brands choose ARN – our commitment to build meaningful – and measurable – moments in audio should give clients and listeners alike, great confidence in our business.”
ARN’s CEO Ciaran Davis said: “As the holder of Australia’s most established and complete digital audio platform, iHeartRadio, which delivers radio, music and podcasts all in one place, ARN has been Defining Audio for years now.
“Today’s announcement demonstrates how we’re continuing to invest and innovate to create the future of audio right here and now; delivering more content for our listeners and deeper insights for our clients.
“From providing one to one addressability across digital platforms to dynamically created and served advertising across linear radio, we’re proud to be providing scaleable, measurable solutions to clients in an era of intense ROI accountability.”