Benztown and P1 Media Group are to host a free webinar this Thursday featuring AC programming specialist Gary Berkowitz.
Register Now For “Programming in 2021: What it Takes to Win”
The webinar is the 15th in the companies’ “Global Radio Ideas” webinar series from top radio experts from around the world.
The 30-minute webinar will be hosted by Andreas Sannemann, CEO, Benztown, and Ken Benson, Partner, P1 Media Group, and will feature Gary Berkowitz, CEO, Berkowitz Broadcast Consulting, programming consultant to AC stations.
Berkowitz’s impressive track record in radio programming includes stints at numerous legendary American radio stations. He was the founding Program Director for CHR 92 PRO-FM in Providence, Rhode Island, and then transformed WROR Boston from Oldies to one of the first AC formats in the U.S.
Berkowitz went on to program powerhouse Detroit stations, News/Talk WJR and CHR WHYT and then launched one of America’s first Hot AC’s Q95, with the infamous Dick Purtan Morning Show.
Since that time, he has consulted radio stations, specializing in one format, AC.
Berkowitz will field attendees’ questions and cover topics including:
- Content vs. Companionship
- What consumer information, tools and resources are needed to win in radio in 2021
- The role of ratings in 2021
- What is going on with talent and how to convince ownership of its vast importance
WHEN: Thursday, August 26, 2021, at 10:00am PST/1:00pm EST/7:00pm CET.
WHERE: Register here.
Upon registering, you will receive a link with webinar information.