JACK 103.1 makes its return to Victoria today with David and Heather – David Larsen and Heather Backman – coming soon to Breakfast.
The station is featuring music from a variety of artists including Queen, Prince, Bon Jovi, Michael Jackson, Duran Duran, Fleetwood Mac, and The Rolling Stones.
In addition to his role as morning show co-host, Larsen is also JACK’s new Program Director. No stranger to early mornings, he co-hosted the morning show on Kelowna classic rock station K96.3 for a decade.
— JACK1031Vic (@JACK1031Vic) August 15, 2019
“Having followed the radio industry here in B.C., I know that 103.1 has deep roots in Victoria serving the community for the past two decades. I’m excited to be part of the station’s evolution, taking it to the next level with our listeners,” said Larsen.
Backman joins JACK from 100.3 The Q in Victoria, where she co-hosted the station’s afternoon drive show. Prior to that, she was part of a popular morning show on rock station CHOM 97.7 in Montreal. Her radio broadcasting career has taken her across the U.S., working in Tennessee, Mississippi, Ohio, and even serving as an intern for Ryan Seacrest.
To support the rebrand of the station, Rogers Media is rolling out a local marketing campaign in Victoria with digital and outdoor advertising.
JACK joins its adult contemporary sister station Ocean 98.5 in Victoria, offering advertisers two strong brands to reach listeners.
Today’s launch builds on the JACK brand presence across Canada, with stations now in Halifax, London, Smiths Falls, Calgary, Vancouver and Victoria.
Audiences can hear JACK 103.1 on air, online at JACK1031.ca and on the Radioplayer Canada app.