Thirteen radio stations take on Pure Country branding
iHeartRadio Canada has created a network of 13 radio stations all broadcasting under the Pure Country banner.
Billed as Canada’s first-ever national country music radio brand, Northern B.C. to Truro, NS , as well as the iHeartRadio Canada app and PureCountry.ca.
PURE COUNTRY is anchored by local morning and drive home shows, while iHeartRadio Canada host Shannon Ella hosts a nationally syndicated midday show weekdays on all PURE COUNTRY stations.
Ella plays all the biggest country hits, keeps listeners up-to-date on the latest music news, and chats with some of country music’s biggest artists. Ella joins the PURE COUNTRY team after previously being on air with Today’s Country BX93 in London and KHJ in Fredericton.
“We are thrilled to bring this new brand to iHeartRadio Canada, right in the midst of the rapidly growing popularity of country music in Canada,” said Nikki Moffat, President, Radio and Local TV, and SVP Finance. “Across Canada, listeners can hear all their favourite country songs complemented with exclusive content, including one-on-one candid interviews with country megastars.”
“With PURE COUNTRY, our country stations can benefit from the scale of a national brand while maintaining a local focus,” said Rob Farina, Head of Radio Content, Strategy, and iHeartRadio. “We look forward to bringing PURE COUNTRY energy to local communities across Canada.”
Additional programming on PURE COUNTRY includes the IHEARTRADIO PURE COUNTRY COUNTDOWN, hosted by Sophie Moroz and Jeff Hopper, airing Saturday and Sundays on all PURE COUNTRY stations across Canada.
The hosts count down the 20 biggest songs of the week, plus brand new music with “What’s On Tap”, a throwback with “Pure Country Yearbook”, and music from the “Feature Artist of the Week.”
PURE COUNTRY also airs BOBBY BONES DAILY SHOW during the evenings, and BOBBY BONES COUNTRY TOP 30 COUNTDOWN on the weekends, broadcasting from Nashville, TN. Bones is the youngest-ever National Radio Hall of Fame inductee and has been dubbed “the most powerful man in country music” by Forbes.
PURE COUNTRY will also get exclusive access and behind-the-scenes footage from some of the biggest country music festivals this summer including Cavendish Beach Music Festival.
PURE COUNTRY is set to deliver exclusive prizes and contests, kicking off with the $25,000 Pure Country Cash Code contest, running across all PURE COUNTRY stations beginning tomorrow, May 29 until June 21.
The following iHeartRadio Canada stations are now rebranded as PURE COUNTRY:
Ottawa’s Pure Country 94
Fredericton’s Pure Country 103.5
Nova Scotia’s Pure Country 99.5 (Truro)
London’s Pure Country 93
Central Ontario’s Pure Country 106 (Orillia, Barrie, Midland)
Pembroke’s Pure Country 96.7
Peterborough’s Pure Country 105
Sudbury’s Pure Country 91.7
Dawson Creek’s Pure Country 890
BC North’s Pure Country (Terrace, Prince Rupert, Kitimat)
Brandon’s Pure Country 101
Regina’s Pure Country 92.7
Kingston’s Pure Country 99