Is Youtube the best place for podcasting now? Is Twitter the next place for podcasting?Is interactive podcasting the future of podcasting?

Special Guest: 

• Laura Ivey - Director of Research at Edison Research

News:

• Will we see a podcast player in Twitter? Alessandro Paluzzi has spotted a podcasts option in the latest Twitter code, and Jane Manchun Wong has also unearthed a Podcasts tab. Nathan Gathright has brainstormed some ideas about what he hopes Twitter is up to - let’s hope it’s not just reruns of Twitter Spaces.
  
  
• A new podcast platform, Spooler, has launched. It’s founded by a who’s who of podcasting, including CEO James O. Boggs, formerly Head of Podcasts at Apple; CCO Andy Bowers, co-founder of Slate Audio and Megaphone; CTO Dan Benjamin, founder of Fireside·fm and the 5by5 podcast network, and Exec Producer Kerry Donahue, former EP at WNYC. The product claims to be a new modular content management system for audio, allowing instant edits and re-ordering of content while being compatible with RSS podcast apps. The tech also incorporates Dolby·io to smooth audio volumes and apply noise reduction. Axios has more information.
  
  
• The British Podcast Awards 2022 are now open to enter. If you’ve created at least six episodes of a podcast over the last year, you’re probably eligible.
  
  
• iHeartMedia’s Conal Byrne has made a number of predictions about podcasting for 2022, writing in Forbes. “The entire internet will be converted to audio and distributed on-demand”, he says.
  
  
• iHeartRadio has added a tool called “Talk Back” to its app. It lets listeners send short voice messages to radio and podcast hosts. It “will roll out to interested iHeartRadio podcasters who opt-in sometime in early April.”
  
  
• Audacy has launched the Audacy Digital Audience Network, which they call “the highest quality addressable audience in audio”. 60 million listeners across podcasts and radio are available to target.
  
  
• Unusually, That Peter Crouch Podcast, a show grown by the BBC, has signed with the Acast Creator Network. Producer George Cottam will leave the BBC to continue producing the show; Chris Stark will continue to host.